VersaQuill Quality and versatility in writing, research, & design
The VersaQuill Copywriting Workbook:
An essential new tool for copywriters
The VersaQuill Copywriting Workbook is a systematic way to generate ideas for writing copy and to check what you've produced against accepted "best practices," as described by David Ogilvie, Victor Schwab, Bob Bly, and other prominent copywriters.
If you're making a living as a professional copywriter, you know there's no quick and easy way to write effective copy. What you need is a reliable way to mine some of the great ideas that have been accumulating in your subconscious as you compulsively read everything from cereal boxes to copywriting books.
The Workbook is for those of us who know how to write and love doing itóbut who occasionally need help figuring out the most effective way to present a particular product or service, and are willing to work hard to find it.
Chapters 1-6 of the Workbook cover generating ideas and settling the basics of an ad. Chapters 7-10 cover writing the ad, from creating a hook through the final checks of nitty-gritty details and layout. All chapters are organized as a series of fill-in-the-form worksheets for gathering information and checklists for reviewing the ad: 32 worksheets and 12 checklists in all. (See the table of contents.)
Sample topics of worksheets and checklists
Will the questions on these worksheets and checklists be new to you? Probably not. If you're earning money as a copywriter, youíve heard and responded to most of them before ...
But Iím betting youíve never seen them organized so that you can work through a project step by logical step, or so that you can quickly locate advice that applies to a specific part of a project.
|Questions or comments: DuranteDianne@gmail.com|