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The VersaQuill Copywriting Workbook:

An essential new tool for copywriters

See why it's unique, samples & table of contents,  introduction, or ORDER

The VersaQuill Copywriting Workbook is a systematic way to generate ideas for writing copy and to check what you've produced against accepted "best practices," as described by David Ogilvie, Victor Schwab, Bob Bly, and other prominent copywriters.

If you're making a living as a professional copywriter, you know there's no quick and easy way to write effective copy. What you need is a reliable way to mine some of the great ideas that have been accumulating in your subconscious as you compulsively read everything from cereal boxes to copywriting books.

The Workbook is for those of us who know how to write and love doing it—but who occasionally need help figuring out the most effective way to present a particular product or service, and are willing to work hard to find it.

Chapters 1-6 of the Workbook cover generating ideas and settling the basics of an ad. Chapters 7-10 cover writing the ad, from creating a hook through the final checks of nitty-gritty details and layout. All chapters are organized as a series of fill-in-the-form worksheets for gathering information and checklists for reviewing the ad: 32 worksheets and 12 checklists in all. (See the table of contents.)

Sample topics of worksheets and checklists

• What are the most important features of this product and their corresponding benefits? Worksheet 1.1, with 20 questions
• How does this product compare with the competition? Worksheet 1.4, with 12 questions (sample)
• What physical, emotional, intellectual, social, or career factors might make a customer want to buy this product? Worksheet 2.2, with 51 questions
• How can you check possible names, slogans, or tag lines? Worksheet 5.5, with 10 questions
• How can you develop a hook for the ad? Worksheet 8.2, with 15 questions
• Have you missed any major points in the content of the ad? Checklist 8.20, with 14 questions (sample)
• Have you made any major errors in the layout of the text? Checklist 9.4, with 13 questions

Will the questions on these worksheets and checklists be new to you? Probably not. If you're earning money as a copywriter, you’ve heard and responded to most of them before ...

But I’m betting you’ve never seen them organized so that you can work through a project step by logical step, or so that you can quickly locate advice that applies to a specific part of a project.

See why it's unique, samples & table of contents, or ORDER