VersaQuill Quality and versatility in writing, research, & design
Essential new tool for copywriters
The most efficient way to generate ideas
and check results
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The VersaQuill Copywriting Workbook is a systematic way to generate ideas for writing copy and to check what you've produced against accepted "best practices," as described by David Ogilvie, Victor Schwab, Bob Bly, and other prominent copywriters.
If you're making a living as a professional copywriter, you know there's no quick and easy way to write effective copy. What you need is a reliable way to mine some of the great ideas that have been accumulating in your subconscious as you compulsively read everything from cereal boxes to copywriting books.
The Workbook is for those of us who know how to write and love doing it—but who occasionally need help figuring out the most effective way to present a particular product or service, and are willing to work hard to find it.
FULL REFUND within 30 days if the Workbook
doesn't help you write copy better and faster.
Try it out on your current project and see for yourself
Part 1 of the Workbook covers generating ideas and settling the basics of an ad. Part 2 covers writing the ad, from creating a hook through the final checks of nitty-gritty details and layout. Both parts are organized as a series of fill-in-the-form worksheets for gathering information and checklists for reviewing the ad: 14 worksheets and 2 checklists in Part 1, 18 worksheets and 10 checklists in Part 2. (See the tables of contents for Part 1 and Part 2.)
Sample topics of worksheets and checklists
- What are the most important features of this product and their corresponding benefits? Worksheet 1.1, with 20 questions
- How does this product compare with the competition? Worksheet 1.4, with 12 questions (sample)
- What physical, emotional, intellectual, social, or career factors might make a customer want to buy this product? Worksheet 2.2, with 51 questions
- How can you check possible names, slogans, or tag lines? Worksheet 5.5, with 10 questions
- How can you develop a hook for the ad? Worksheet 8.2, with 15 questions
- Have you missed any major points in the content of the ad? Checklist 8.20, with 14 questions (sample)
- Have you made any major errors in the layout of the text? Checklist 9.4, with 13 questions
Will the questions on these worksheets and checklists be new to you? Probably not. If you're earning money as a copywriter, you’ve heard and responded to most of them before ...
But I’m betting you’ve never seen them organized so that you can work through a project step by logical step, or so that you can quickly locate advice that applies to a specific part of a project.
See why it's unique, samples & table of contents, sources, or ORDER
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