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What makes the VersaQuill Copywriting Workbook
unique?

Best practices and great advice organized into systematic worksheets and checklists

See more information, samples & table of contents,  sources, or ORDER

Here's what the Workbook offers that other copywriting books don't:

• Distilled wisdom - Advice from prominent copywriters such as David Ogilvie, Victor Schwab, Rosser Reeves, and Bob Bly, with references to parts of their works that are relevant to specific topics. (See the sources)
• Logical presentation - The Workbook is arranged so that you can work through a project systematically, confident that you haven't blithely ignored the 800-pound gorilla, the pink elephant, or the tiny leak that will burst the dike and flood the whole damn zoo.
• Worksheets - Gather your ideas and identify which are the most important before you face that blindingly white, terrifyingly blank sheet of paper.
• Summaries - Condense your thoughts to a single page, so writing a draft doesn't involve shuffling through a chaotic mass of notes.
• Checklists - Check your ideas against accepted best practices, and decide consciously whether or not to follow them in a particular case.
• 500 copies in one - Print worksheets, checklists, and summaries as often as you need them from the e-book in PDF format.

You're not the only one who compulsively reads books on copywriting!

If you’re still reading this web page, chances are that you, too, find it difficult to resist reading books and articles that promise to make you a better copywriter. For almost 30 years I've been ravenously eager to benefit from the wisdom of others in the field.

Alas, when it comes time to sit down with a blank piece of paper and produce an ad—particularly under a tight deadline—I often find myself unable to dredge up those nuggets of wisdom from my subconscious. Often I've felt I was using less than half of what I’d read.

 Since one of my other long-time professions is teacher and lecturer, I finally decided to organize the "best practices" of copywriters into a logical, hierarchically organized set of notes. I’ve used these worksheets and checklists for everything from trifold brochures to this landing page - even for a scholarly essay. They've allowed me to work more efficiently and to produce copy that has more impact.

Want to make your work
less stressful and more profitable?
Order the VersaQuill Copywriting Workbook.
 

Why pay me to tell you things you already know?

During the last few months, I've spent at least 75 hours reading or rereading books and articles on copywriting. Another 100+ hours went to taking notes, organizing the notes into an outline, and creating the worksheets, summaries, and checklists in the VersaQuill Copywriting Workbook.

Could you do this yourself? Absolutely. In fact, if you want to try, here's a recent version of the Sources list.

But ... if your usual rate for copywriting is $50 per hour, it would cost you $10,000 in billable hours to compile a similar workbook.

Daunted? Rather be working for pay? Then buy the Workbook. At $50 per hour, the price of the Workbook is equivalent to 1.5 hours of your time, and it will save you at least that much time in the first month. If you're not satisfied, there's a 30-day money-back guarantee.

DECIDED?
Order the VersaQuill Copywriting Workbook.

STILL UNDECIDED?
See the sample worksheet, sample checklist,
and tables of contents
for Part 1 and Part 2.