VersaQuill Quality and versatility in writing, research, & design
Rx for copywriter's block
When the deadline's looming and the paper's stubbornly blank
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That blindingly blank page is a constant reminder that writing isn't automatic. And the more rules and advice you try to cram into your head, the more difficult it becomes to set pen to paper or fingers to keyboard to produce persuasive prose.
The VersaQuill Copywriting Workbook is NOT a list of 103 tips for easy, foolproof copy. It's a series of 32 worksheets and 12 checklists for various aspects of copywriting, from analyzing features and benefits through layout. If you work through these pages, you'll have the material you need to start filling that blank page. You'll also have a firm idea of what angle you want to use and how to present it.
I can't guarantee that you'll produce the best piece in the history of advertising - but you will accomplish more than if you fidget in front of a blank page, polish your sneakers, drink 3 more cans of Red Bull, or even just force yourself to put some words (any words, dammit!) down on paper. You'll probably find, as I did, that having the basics of copywriting in the form of fill-in-the-blank, check-off-the-list pages frees your mind to focus on the creative part of writing.
Who knew being meticulous could be so liberating?
The Workbook is a great weapon for your copywriter’s arsenal: it will help you produce more effective copy in a shorter time and with less stress.
Try it out on your current project and see for yourself!
FULL REFUND within 30 days if the Workbook
doesn't help you write copy better and faster.
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