VersaQuill Quality and versatility in writing, research, & design
Copywriting for fans of David Allen and other scrupulously well-organized types
Note: The author of the VersaQuill Copywriting Workbook is an admirer of David Allen, but she and the VersaQuill site are not affiliated with or approved by him.
In Getting Things Done: The Art of Stress-Free Productivity, David Allen sets out how to collect and prioritize your to-do list, so that you can focus on the job at hand without being constantly distracted by upcoming or non-essential tasks. Since I'm always juggling a couple freelance projects with family commitments, I'm a big fan of Allen's approach. It's not coincidence that when I decided to put my copywriting research into a systematic form that I could use day to day on every project, Allen's approach helped me organize it.
The 32 worksheets and 12 checklists in the VersaQuill Copywriting Workbook cover writing an ad, from generating ideas through planning layouts and the final check of the ad. What do all those lists mean, in practical terms? They mean you can focus on each step as you do it. When you're working up a list of benefits, for example, you don't have to remember to keep it jargon free: you know there's a checklist further along that will remind you to eliminate jargon.
Filling out the worksheets and checklists will help you produce more effective copy in a shorter time, and with less stress. You may even enjoy writing more, since you'll be able to focus on the creative part rather than nuts and bolts.
Use the VersaQuill Copywriting Workbook out on your current project and see for yourself!
FULL REFUND within 30 days if the Workbook
doesn't help you write better copy faster and with less stress.
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